Don't Do This
Never make or alter a logo file
Never make the logo another color
Never stretch or distort proportions
Never drop shadow or bevel a logo
Never use a logo that is illegible
Never use a logo with lesser contrast
Checklist
1
Use or provide the appropriate logo version.
- CEO Logo - small spaces or where brand is familiar
- Program Logo - local recognition is highest priority
- Tagline Logo - vision of program is highest priority
- Tagline + Program -communicates most, requires most space
2
Use or provide the appropriate file type
- PDF - large file size, highest quality
- SVG - medium file size, high quality
- PNG - small file size, medium quality
3
Before print/production, give a final "brand check"
- Brand Elements - logos, colors, fonts, review list of dont's
- Vendor Tips - partner with someone who can become familiar with the brand
- Canva - a powerful design tool that makes brand elements quick and easy to use